Built for Roofing Companies

Your leads don't wait.
 Neither should you.

Flowvation automatically follows up on every missed call, nurtures cold leads over 21 days, and runs referral campaigns — turning every lead channel into a steady stream of booked inspections.

Book a Free Demo → See the Platform

No contracts  ·  Quick setup  ·  Serving Roofers Nationwide

Instant Lead Response
9:41
F
ABC Roofing
Business SMS
Today · 2:17 PM · Missed call detected
Hey! You just called ABC Roofing — sorry we missed you. I'm Sarah. What's going on with your roof?
Delivered · 4 sec later
Got storm damage, pretty bad. Need someone soon
Storm damage is urgent — let's get eyes on it before it gets worse. What day of the week tends to work best for you?
Delivered
Thursday works for me
Perfect! I'll pass that along and the team will reach out to confirm the time. You're in good hands!
Delivered
+
iMessage
21-Day Nurture Sequence
Day 1
Warm intro — references the rep's call, offers free inspection
Day 3
Friendly follow-up — "just checking in" touchpoint
Day 7
Value message — storm season reminder, urgency nudge
Day 14
Re-engagement — asks what day works best
Day 21
Final touch — keeps the door open, no pressure
Referral Pipeline
Mike Johnson
Replaced roof · June 2025
Campaign Sent
Sandra Lee
Referred: Tom Williams
Referral In
David Park
Referred: Amy Chen
Inspection Booked
Karen White
Replaced roof · Apr 2025
Campaign Sent
James Torres
Referred: 2 neighbors
2 Booked
The Problem

Roofing leads don't wait around.

A homeowner with a leak will call 3 companies and book whoever responds first. Most roofing teams respond hours later — or not at all.

📵
Missed calls = lost jobs
Your crew is on a roof. The phone rings, nobody answers, and the homeowner calls the next roofer in the search results.
🧊
Cold leads never get touched
You have a list of homeowners who never booked. They're not dead leads — they just needed the right follow-up at the right time. Most never get it.
🏆
Your best leads come from referrals
Happy past customers are a goldmine — but asking for referrals manually is awkward and easy to forget. Most roofing companies don't have a process in place to proactively drive more referrals.
The Platform

Three revenue streams.
One automated system.

Flowvation runs three parallel automation engines — so every lead channel is covered without your team doing tedious manual outreach.

⚡
Inbound Lead Automation
Every missed call and inbound inquiry triggers an instant AI response in seconds. The conversation is handled automatically — qualifying the lead, capturing their info, and funneling toward scheduling an inspection (flagging serious ones to your team).
Missed call text-back AI conversation Lead qualification Rep alerts
🔁
21-Day Nurture Sequence
Upload your cold leads and Flowvation automatically runs a 21-day SMS drip campaign. When a homeowner replies, AI takes over the conversation. Leads that go quiet get auto-resumed after a configurable delay. Most cold leads eventually buy from someone — this makes sure that someone is you.
7-step drip sequence Smart auto-resume Reply detection Bulk CSV import
🤝
Referral Campaigns
Automatically reach out to past customers with a personalized referral link. They share it with friends and neighbors — and each submission flows into your dashboard with a rep notification and payout tracking built in. A simple way to proactively incentivize happy customers to refer high-quality leads.
Personalized ref links Submission tracking Payout notifications Share-ready landing page
How It Works

Simple setup. Runs on its own.

We handle the entire setup. You provide your business details — we configure everything and hand you a live system.

1
Setup Call
We walk through your business, set up your dedicated phone number, and configure your AI persona, service areas, and scheduling preferences.
2
Go Live
Once configured, Flowvation starts responding to missed calls and inbound texts automatically. No code, no maintenance — it just runs.
3
Load Your Leads
Upload your cold lead list and past customers via CSV. Nurture sequences and referral campaigns kick off automatically on schedule.
4
Watch the Dashboard
Your live dashboard shows every lead, conversation thread, nurture status, and referral in one place. Your rep gets SMS alerts for anything that needs a human.
Features

Everything in one system.

No duct-taping five tools together. Flowvation handles the entire lead lifecycle from first contact to booked inspection to referral payout.

⚡
Instant Missed Call Text-Back
The moment a call goes unanswered, an AI-written SMS fires within seconds — before the homeowner calls someone else.
🤖
AI Conversation Handling
AI handles FAQs, objections, and scheduling conversations naturally — no scripts, no rigid menus.
🔁
21-Day Lead Nurture
A multi-step drip campaign automatically works your cold lead list. Replies pause the sequence and AI takes over live.
🤝
Referral Campaign Engine
Proactively incentivize your happiest past customers to refer friends and neighbors. Send personalized referral links, track every submission, book the referred lead, and log the payout — all in one dashboard.
📊
Live Lead Dashboard
Four tabs — Leads, Nurture, Conversations, Referrals — give your team full visibility into every contact and where they stand.
🔔
Instant Rep Alerts
When a lead gives a day preference, requests a call, or needs human attention, your rep gets an SMS alert immediately with the homeowner's number.
📋
Bulk Lead Import
Upload your existing lead list via CSV. Flowvation ingests it and starts nurture sequences automatically — no manual entry.
🎯
Configurable Per Client
Your company name, rep, tone, service areas, and send windows — fully configured to your business, not a generic template.
💬
Full Conversation Logging
Every SMS thread is stored and viewable in the dashboard. Your team always has full context on where a homeowner left off.
The ROI

Three revenue streams.
One automated system.

Inbound Lead Automation
Captures every missed call and inbound text — leads that would have gone cold are now booking inspections automatically.
$15K–$30K / potential / mo
21-Day Nurture Sequence
Reactivates your cold lead list — homeowners who went quiet come back when the timing is right.
$15K–$30K / potential / mo
Referral Campaigns
Turns your happiest past customers into a lead generation machine — pre-qualified neighbors who already trust you.
$15K–$30K / potential / mo
15×
return on investment
One average closed job from the system
pays for the entire year.
Why Speed Wins

The numbers roofing companies can't ignore

78%
of homeowners book with the first company that responds
<5 min
is the window before a new lead moves on to your competitor
3–5×
more inspections booked with automated follow-up vs. manual
24/7
Flowvation works nights, weekends, and holidays — your team doesn't have to
FAQ

Common questions

How does Flowvation connect to my phone number? +
We set up a dedicated local business number through Twilio that feeds into the Flowvation system. Your existing number stays the same — we configure a separate number that handles all automated conversations, fully branded to your company.
How does the nurture sequence work? +
You upload a list of cold leads via CSV. Flowvation automatically sends a 7-step sequence over 21 days — no specific slots or times, just warm, natural messages that ask when they're available. When a lead replies, AI takes over the conversation live. Leads that go quiet are automatically re-engaged after a configurable number of days.
How does the referral system work? +
You upload a list of past customers and Flowvation sends them a personalized SMS with a unique referral link. When they share it and a friend submits the form, you get an instant rep notification, the lead shows up in your dashboard, and payout tracking is built in. The landing page handles everything — no extra tools needed.
Does the AI book appointments directly on my calendar? +
The AI captures the homeowner's day preference ("Thursday mornings") and sends an instant alert to your rep with their name, preference, and phone number. Your rep calls to confirm the exact time. Direct calendar integration is on the roadmap — this approach prevents double-bookings while the system is new.
What if a homeowner asks something the system can't handle? +
The AI handles FAQs, objections, and scheduling naturally. For anything unusual, the conversation is flagged in your dashboard and your rep is alerted by SMS. You're always in the loop — the system handles the volume, your team handles the exceptions.
How long does setup take? +
Most roofing companies are live within 24 hours of the setup call. We handle everything — phone number, AI configuration, persona, service areas, and dashboard access. You just show up to the onboarding call and we do the rest.
Is there a long-term contract? +
No long-term contracts. We offer a flexible 60-day pilot so you can see real results before committing to anything long-term. After that, it's month-to-month.
Get Started

Ready to book more jobs — automatically?

Book a free 15-minute demo. We'll show you exactly how Flowvation would work for your company — inbound automation, nurture sequences, and referral campaigns running in the background while your team stays focused on the job site.

Book Your Free Demo →
goflowvation.com  ·  Serving Roofers Nationwide  ·  No contracts